General

Who does Six06 Strategy work with?

We partner with B2B leaders navigating pivotal moments — from market disruption to growth challenges, organizational transformation, or the integration of AI.

What do you mean by a “pivotal moment”?

A pivotal moment is an inflection point where decisions have outsized impact. Examples include a new competitor, stalled growth, leadership change, product launch, or adopting AI. These are the moments when standing still isn’t an option.

How is Six06 different from an agency?

Agencies execute. Six06 is a consultancy. We clarify positioning, strategy, and frameworks first — and then ensure execution aligns with that strategy, whether led by your team or trusted partners.

What is the IDEA Framework?

Investigate, Define, Evaluate, Adapt. It’s our proven process for developing strategy that delivers measurable results.

Do you work internationally?

Yes. While headquartered in Chicago, we work with clients across the U.S. and globally, both virtually and in person.

Do you offer speaking, workshops, or training?

Yes. In addition to consulting, we deliver executive workshops and keynotes on brand, marketing, and AI strategy. These sessions help teams build literacy and align around critical opportunities.

Pricing & Engagement

How does Six06 price engagements?

We scope each engagement as a fixed-fee consulting project — never hourly billing. This gives you cost certainty and ensures our focus stays on outcomes.

What is your typical investment range?

Most engagements start around $25,000–$50,000 for a focused strategic sprint. Larger brand, marketing, or AI transformation projects scale higher depending on scope. We also offer fractional leadership for select clients on a retainer basis.

Do you only work with large companies?

No. We work with scaling mid-market organizations as well as established enterprises, as long as the engagement is truly pivotal and strategy-driven.

Do you work on retainers or one-off projects only?

We do both. Many clients start with a defined project or sprint and then engage us on an ongoing basis for fractional leadership or advisory support.

Process & Services

What’s included in a strategy sprint?

A sprint is a focused, 4–6 week engagement where we investigate, define, and deliver a strategic roadmap around a specific brand, marketing, or AI challenge.

How long does a typical project take?

Most sprints take 1–2 months, while full transformations range 3–6 months. We tailor timelines to your business context and decision-making pace.

How involved will our team need to be?

We require leadership (however you define that) involvement — strategy only works if decision-makers are engaged. Most projects involve several workshops and working sessions with executives and key stakeholders.

Do you also do design work?

Yes — but only when it directly supports brand, marketing, or AI strategy. Our focus is strategy first. For creative execution, we either lead select deliverables or collaborate with trusted design partners.

Do you manage marketing campaigns?

We don’t run day-to-day campaigns. Instead, we create the frameworks, messaging, and segmentation strategies that make campaigns successful.

Do you provide AI training?

Yes. We run executive workshops and team training that blend literacy, practical skills, and frameworks for adopting AI responsibly and effectively.

Six06's Strategic Partnerships

How does Six06 select its partners?

We've been in the space for a long time, so we've worked with many talented practitioners and agencies. When execution is required beyond strategy, we collaborate with a small, trusted network of partners. Each has been purposefully selected over more than a decade of working together.

Do you receive referral fees from partners?

No. We recommend partners solely on fit and capability. Our only interest is ensuring the strategy we build together is executed at the highest level.

How do you ensure partners deliver at the same level as Six06?

We stay actively involved throughout execution, whether it’s design, development, or marketing. Our role is to ensure partners align with the strategy and that the output meets the standard required to achieve business objectives.

Can we use our own preferred vendors?

Yes. If you already have trusted agencies or vendors, we’ll collaborate with them. Our role is to ensure execution aligns with the strategy — whether through our partner network or yours.

Why not just hire an agency directly?

Because strategy should guide execution. We ensure that any partner you hire — ours or yours — is aligned to a clear, research-backed plan.

Client Fit

What makes an ideal Six06 client?

We’re the right fit for organizations facing a pivotal moment — where the stakes are high, leadership is engaged, and budget is allocated for strategic work that creates measurable impact.

Do you work with startups?

Occasionally. Typically only when there’s meaningful funding and a clear need for strategy. Our core clients are mid-market and enterprise organizations.

What do you expect from clients?

Engagement and commitment. The best outcomes come when leadership is directly involved, responsive, and invested in making the strategy real.

What industries do you serve?

Our expertise spans B2B sectors including manufacturing, industrials, healthcare, professional services, and technology. We focus less on verticals and more on moments of change.

What results can I expect?

Typical outcomes include clearer positioning, stronger internal alignment, improved marketing ROI, and accelerated growth initiatives. Financially, clients often see reduced wasted spend, higher returns on marketing investment, and faster sales cycles — outcomes that translate directly into revenue growth and margin improvement. While results vary by engagement, our work is designed to create measurable business impact, not just deliverables.

Do you guarantee results?

Sometimes. In certain large-scale engagements, where scope and variables can be tightly defined, we may structure commitments around specific outcomes. More often, every business context is different, and guarantees aren’t practical. What we always guarantee is that our process is rigorous, research-driven, and designed to deliver measurable business impact.

Do you ever say no to a client?

Yes. If the engagement isn’t truly strategic, if leadership isn’t committed, or if budget isn’t aligned, we’ll recommend other options. Our goal is to protect your time and ours — and only take on work where we can deliver real impact.

Why Six06

Why should I work with Six06?

Because we focus exclusively on strategy. We don’t spread ourselves thin across dozens of services — we go deep into three disciplines (brand, marketing, AI) that define competitive advantage in today’s market.

What makes you qualified?

Our founder, Tim Hillegonds, brings over 20 years of experience in brand strategy, marketing leadership, and AI adoption. Six06 has guided organizations through mergers, market disruptions, product launches, and digital transformations.

Why should I trust Six06 with my business?

Because strategy is high-stakes — and that’s where we thrive. We hold ourselves to extreme accountability, we root every recommendation in research and proven frameworks, and our clients trust us in the moments that matter most.

How do I get started?

The first step is a conversation. We’ll discuss your pivotal moment, goals, and constraints, and determine the right engagement structure — whether a sprint, transformation, or fractional leadership.