Unlock Your Brand's Full Potential
Brand Strategy and Transformation
How We Reimagine Your Brand
Every brand reaches a pivotal moment when transformation is essential to stay relevant and grow. Six06 Strategy guides this process with a disciplined approach to brand positioning, architecture, and narrative—clarifying who you are, what you stand for, and how you compete.
Brand transformation is more than a new logo or tagline—it’s a reset of market position and a catalyst for sustainable growth. We ensure your brand evolves with purpose, grounded in authenticity, and designed to inspire customers, employees, and stakeholders alike.
What to Expect
Key Deliverables
01
Market and Customer Research
Uncovering trends, behaviors, and opportunities to inform brand direction.
01
Market and Customer Research
Uncovering trends, behaviors, and opportunities to inform brand direction.
02
Competitive Research
Analyzing the market landscape to identify differentiation opportunities.
02
Competitive Research
Analyzing the market landscape to identify differentiation opportunities.
03
Brand Positioning
Defining a clear, differentiated place in the market.
03
Brand Positioning
Defining a clear, differentiated place in the market.
04
Brand Strategy
Aligning brand goals, messaging, and identity into a cohesive plan.
04
Brand Strategy
Aligning brand goals, messaging, and identity into a cohesive plan.
05
Brand Architecture
Structuring your brand portfolio for clarity and scalable growth.
05
Brand Architecture
Structuring your brand portfolio for clarity and scalable growth.
06
Narrative Strategy
Developing stories that connect with audiences emotionally and strategically.
06
Narrative Strategy
Developing stories that connect with audiences emotionally and strategically.
07
Voice and Tone
Establishing a consistent and authentic way your brand communicates.
07
Voice and Tone
Establishing a consistent and authentic way your brand communicates.
08
Identity Systems
Designing cohesive visual elements—logos, typography, and colors.
08
Identity Systems
Designing cohesive visual elements—logos, typography, and colors.
09
Brand Guidelines
Documenting standards to ensure consistency across every touchpoint.
09
Brand Guidelines
Documenting standards to ensure consistency across every touchpoint.
10
Naming
Creating impactful names for products, services, and brands.
10
Naming
Creating impactful names for products, services, and brands.
11
Web Design/UX
Designing digital experiences that bring the brand to life online.
11
Naming
Creating impactful names for products, services, and brands.
11
Web Design/UX
Designing digital experiences that bring the brand to life online.
12
Content Strategy
Building frameworks to guide messaging and content development.
12
Naming
Creating impactful names for products, services, and brands.
12
Content Strategy
Building frameworks to guide messaging and content development.
13
Brand Rollout & Activation
Planning and executing the launch of the new brand across internal teams and external touchpoints to ensure adoption and impact.
13
Naming
Creating impactful names for products, services, and brands.
13
Brand Rollout & Activation
Planning and executing the launch of the new brand across internal teams and external touchpoints to ensure adoption and impact.
01
Market and Customer Research
Uncovering trends, behaviors, and opportunities to inform brand direction.
02
Competitive Research
Analyzing the market landscape to identify differentiation opportunities.
03
Brand Positioning
Defining a clear, differentiated place in the market.
04
Brand Strategy
Aligning brand goals, messaging, and identity into a cohesive plan.
05
Brand Architecture
Structuring your brand portfolio for clarity and scalable growth.
06
Narrative Strategy
Developing stories that connect with audiences emotionally and strategically.
07
Voice and Tone
Establishing a consistent and authentic way your brand communicates.
08
Identity Systems
Designing cohesive visual elements—logos, typography, and colors.
09
Brand Guidelines
Documenting standards to ensure consistency across every touchpoint.
10
Naming
Creating impactful names for products, services, and brands.
11
Web Design/UX
Designing digital experiences that bring the brand to life online.
12
Content Strategy
Building frameworks to guide messaging and content development.
13
Brand Rollout & Activation
Planning and executing the launch of the new brand across internal teams and external touchpoints to ensure adoption and impact.
Featured Brand Strategy & Transformation Case Study
How the Right Brand Architecture Positioned GTI for Exit
Challenge
Following a series of private equity–backed acquisitions, GTI Group found itself managing multiple brands, fragmented messaging, and diluted market presence. With no brand roadmap and unsynthesized research, the organization needed clarity to unify its companies and prepare for future growth.
Solution
Six06 Strategy worked with GTI to evaluate brand architecture scenarios and implement a Branded House structure that balanced cohesion with flexibility for future acquisitions. We designed a scalable identity system, redefined the brand narrative, and built a marketing engine on HubSpot CMS to support sales-driven growth.
Results
Five brands were successfully unified under a single, cohesive identity. Eleven custom HubSpot templates streamlined marketing execution. Within 16 months of the rebrand, GTI was strategically positioned for — and achieved — a successful acquisition.
Challenge
Following a series of private equity–backed acquisitions, GTI Group found itself managing multiple brands, fragmented messaging, and diluted market presence. With no brand roadmap and unsynthesized research, the organization needed clarity to unify its companies and prepare for future growth.
Solution
Six06 Strategy worked with GTI to evaluate brand architecture scenarios and implement a Branded House structure that balanced cohesion with flexibility for future acquisitions. We designed a scalable identity system, redefined the brand narrative, and built a marketing engine on HubSpot CMS to support sales-driven growth.
Results
Five brands were successfully unified under a single, cohesive identity. Eleven custom HubSpot templates streamlined marketing execution. Within 16 months of the rebrand, GTI was strategically positioned for — and achieved — a successful acquisition.
Featured Insights
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Stay Ahead With Powerful Insights
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Stay Ahead With Powerful Insights
Get exclusive insights, actionable strategies, and ideas delivered straight to your inbox.
Your Next Strategic Move Starts Here
Let’s talk about how strategy can unlock your next phase of growth, transformation, or innovation.
Your Next Strategic Move Starts Here
Let’s talk about how strategy can unlock your next phase of growth, transformation, or innovation.
Your Next Strategic Move Starts Here
Let’s talk about how strategy can unlock your next phase of growth, transformation, or innovation.
Your Next Strategic Move Starts Here
Let’s talk about how strategy can unlock your next phase of growth, transformation, or innovation.
Have Questions?
Email us at info@six06strategy.com or submit an inquiry form.
© 2025 Six06 Strategy All Rights Reserved
Six06
Have Questions?
Email us at info@six06strategy.com or submit an inquiry form.
© 2025 Six06 Strategy All Rights Reserved
Six06
Have Questions?
Email us at info@six06strategy.com or submit an inquiry form.
© 2025 Six06 Strategy All Rights Reserved
Have Questions?
Email us at info@six06strategy.com or submit an inquiry form.
© 2025 Six06 Strategy All Rights Reserved