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AI Strategy

Tim Hillegonds

AI Is the Infrastructure of Future Competition

The next decade will be defined by how organizations operationalize AI. Those who position it as infrastructure—not experiment—will unlock lasting competitive advantage.

AI isn’t simply another technology trend—it’s becoming the foundation of the global economy. Analysts project tens of trillions in future economic value, and research from places like McKinsey’s Global Institute reinforces the point: AI is already reshaping industries, and the scale of change ahead will be unprecedented.

With that in mind, here are three takeaways to consider as you look toward the future of AI in your business.

1. AI is moving from incremental tools to transformative systems

Most organizations today focus on tactical wins: automating workflows, generating content, improving customer service. Those gains matter, but they’re just the surface. The real promise of AI is its ability to transform entire industries—healthcare, manufacturing, logistics—by embedding intelligence into the systems that run them.

AI is not just a standalone technology. It’s a catalyst. Robotics, quantum computing, and next-generation connectivity all accelerate because of AI. Entire markets not yet imagined will emerge at these intersections.

2. AI is creating a dynamic, high-stakes arena of competition

Unlike traditional industries, AI adoption is marked by rapid reshuffling. Tools are widely available, innovation cycles are short, and market share changes hands quickly. Startups can leapfrog incumbents; established players that hesitate can lose ground overnight.

Accessibility is what makes AI unique. Open-source models, frameworks, and cloud infrastructure have democratized innovation. This isn’t just a game for the largest enterprises—agile companies with clarity of purpose can have as much impact as industry giants.

3. AI must be treated as infrastructure, not experiment

For business leaders, the imperative is clear: treat AI as infrastructure, not as a side project. Build governance and literacy. Embed AI into the core of strategy, not just at the edges.

The differentiator won’t be who adopted AI first, but who adopted it most effectively. The organizations that see AI as connective tissue across their business—not just another tool—will be the ones positioned to thrive in the next decade.

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